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Advertising & Public Relations
Indian market is one of the fastest growing corporate hubs of the world. Various multi national companies prefer Indian market for their rapid progress. Advertising and Public Relations could be one of the career options that one can choose in the fast growing Indian economy. Advertising and Public Relations is one of the major divisions of any industry so that they can remain competitive. Advertising and Public Relations become all the more important for companies that have operations across the globe. The purpose behind this is that they need to communicate with peoples of various cultures. Therefore, they use public relations to bridge the gap of communication.
If you're searching for a career or trying to promote your company, you may have questions about advertising vs. public relations. These two industries are very different even though they're commonly confused as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations.

Shelf Life:-
 
  • Advertisin
  • Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
     
  • Public Relations
  • You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or fur times in their magazine.
    Wise Consumers:-
     
  • Advertising
  • Consumers know when they're reading an advertisement they're trying to be sold a product or service. "The consumer understands that we have paid to present our selling message to him or her, and unfortunately, the consumer often views our selling message very guardedly," Paul Flowers, president of Dallas-based Flowers & Partners, Inc., said. "After all, they know we are trying to sell them."
     
  • Public Relations
  • When someone reads a third-party article written about your product or views coverage of your event on TV, they're seeing something you didn't pay for with ad dollars and view it differently than they do paid advertising. "Where we can generate some sort of third-party 'endorsement' by independent media sources, we can create great credibility for our clients' products or services," Flowers said.

    Skills required for Careers in Advertising and Public Relations:-

    Although there are various levels of workers in the Advertising and PR agencies, one with a postgraduate degree or diploma can have a flourishing career in advertising and public relations. Advertising manager, sales manager, public relation director and marketing communications manager are some of the major job opportunities in this field. A person with high quality communication skills and flair for language could be the appropriate one for this job. However, several companies offer a job of advertising and public relations to a candidate who has completed his graduation or post graduation from any stream. The industry demands lot of creativity with original thinking in those who choose to take Advertising as a career.
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