"Silent movies are an extraordinary form of entertainment," says Los Angeles Times and NPR Morning Edition film critic Kenneth Turan. "But it's difficult to see them. It's difficult to see them with good prints and good projection. And it's difficult to hear them with really good music."There's even a community of movie-loving members, the Cinefamily, who share the staff's appreciation for distinctive films. Matt Cornell, who succeeded Ms. Staples as operations manager, reports that the new programming has had a warm reception with a couple of sold-out audiences. Three years back, the iTunes Music Store sent strategists at the big four labels scurrying back to Hollywood to rethink their digital strategies - even though Apple's digital sales today amount to little more than a drop in a bucket, and the labels are left trying to downplay the quite remarkable resilience of DVD sales.